In contrast, only 24% of underperformers say their organization has failed or failed to invest in e-commerce . Successful B2C players are leveraging digital to not only navigate this uncertain time, but also to keep up with younger consumers . An in-depth analysis of B2C commerce highlights key future trends The State of Commerce report tells us that 56% of consumers are spending less time in physical stores and more time online .
They are also using different paraguay number data channels for their online experiences. Social media, are the main ways that consumers choose to make their online purchases. For this reason, B2C operators are now focusing on these areas . Our in-depth analysis of the B2C e-commerce world shows that 88% of the most effective companies are increasing their investments in contextual commerce or integrated shopping experiences.
In just three months, 41% of companies have improved their online experience by adding real-time web chat or video chat . Social commerce is also booming. In the second quarter of 2020, digital traffic generated by social media referrals increased by a whopping 104% year-over-year . But harnessing the power of social media isn’t as easy as it seems, especially for less efficient organizations that may not have the right technology in place.
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