| jakiyasultanajemy13 |
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| Dołączył: 04 Mar 2025 |
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In recent years, the wave of "her power" has swept in, and the brilliance of "her economy" has become increasingly dazzling. In the field of consumption, the female group is experiencing a change in mentality, and is increasingly inclined to the concept of "pleasing oneself". This change is not only reflected in the demanding requirements for product quality, but also in the pursuit of emotional value and social influence given by the brand, which fully demonstrates the upgrading and transformation of women's consumption mentality.
1. The “She Economy” is booming, and emotional value affects shopping decisions
Philip Kotler, the father of modern marketing, roughly divides people's consumption behavior into three stages: quantitative consumption, qualitative consumption, and emotional consumption. In the initial quantitative consumption stage, consumers focus on the basic Italy WhatsApp Number List functions and quantity satisfaction of the product; then enter the qualitative consumption stage, at this time, the quality, performance and durability of the product become the focus of consumers. However, with the further development of social economy and culture, we have entered a new era of emotional consumption.
In the emotional consumption stage, consumers’ needs are no longer limited to the material level of products or services, but they focus more on emotional resonance, psychological satisfaction and personalized experience. Among them, female consumers pay more attention to emotional connection. Therefore, if companies want to succeed in this stage, they need to deeply understand consumers’ emotional and psychological needs and integrate this concept into the entire life cycle of products and services.
Moreover, with the progress of the times, women's need to "please themselves" has received high attention and recognition. Nowadays, shopping is not just a transaction for women, but also a way of life and a process of enjoyment. Female consumers tend to find fun, relaxation and satisfaction in the shopping process. Therefore, a comfortable shopping environment, detailed and professional product introductions and friendly service attitudes can all become switches that trigger their pleasant emotions, thus making them more willing to pay for this experience.
Based on this series of changes, brand marketing strategies have also changed accordingly. For merchants, if they want to effectively attract and consolidate the female consumer group, they need to invest more energy in enhancing the emotional value and depth of communication during the shopping process while ensuring product quality. Through customized services, creating immersive shopping experiences, and encouraging active interactions between consumers, merchants can comprehensively enhance consumers' shopping pleasure and emotional satisfaction, and achieve a deep emotional connection with consumers.
2. WhatsApp Business API enables efficient communication between businesses and female users
In overseas markets, WhatsApp has become an indispensable communication tool for many companies, especially those brands that are committed to establishing direct and personalized connections with consumers. With its efficient information transmission capabilities, this instant messaging application has built a fast channel for companies to reach target users, greatly promoting effective communication between the two parties, which is particularly important in the highly competitive e-commerce industry.
According to Statista data, WhatsApp has a huge influence and widespread popularity around the world. Not only has WhatsApp accumulated a huge user base of more than 2.4 billion worldwide, its cumulative downloads have exceeded an astonishing 5.8 billion times, and users around the world send more than 100 billion messages using WhatsApp every day. Among WhatsApp's user groups, male users account for 52.4% and female users account for 47.5%, with a relatively balanced distribution of male and female users. |
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